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Karla is an accomplished executive with more than 27 years of experience as a licensed, medically-trained aesthetician and educator.  Karla has volumes of practical experience working with cosmetic physicians, aestheticians, clinicians, franchises, and entrepreneurs in this market, as well as with prominent product and equipment companies in a myriad of capacities.  Karla has a proven track record with advanced education, profit-driven sales and account management success in the skin care, day spa, medspa and cosmetic medicine industry. 

 

She has served as part of several senior-level teams making decisions on strategic and tactical planning, product development, business development, national account development, brand management and new product and line extension launches for some of the industry’s leading skin care companies. 

 

She developed RejuvaSkin Medical Skin Care, one of the first post laser products designed for invasive laser procedures sold exclusively to plastic surgeons and dermatologists.  She later sold the rights to those formulas to a prominent medical device company.  Her latest passion is her newest line of products “Clarity Rx   Clinical Skin Care and Clarity Spa ™ Body Care which represent her philosophy in providing safe, quality, efficacious skin care products along with sound education and training.  

 

With years of experience as a consultant, professional speaker, trainer, writer and publisher in the field of medical skin care, she assists in the design and development of skin care clinics and medical aesthetic practices, provides business coaching, marketing and PR support, private label product development, product and equipment sourcing, service menu development, clinical and administrative protocols, regulatory compliance, and operations training to her clients.   

 

She has opened over 70 aesthetic practices and has trained hundreds of clinicians, aestheticians and spa/medspa owners within the last 5 years alone.  Karla has  been a member of National Advisory Board for the Medical Spa Expo & Conferences with Reed Expositions as an education advisor responsible for ensuring quality advanced aesthetic education.  Karla is a frequent contributor to trade publications, industry resources and articles and has been published/quoted in prestigious national magazines, newspapers, and websites such as Wounds Magazine, New York Daily News, Allure Spa Magazine, Massage Magazine, MedEsthetics Magazine, Franchise News, and more.

 


Company Background - Karla Keene, CEO

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